SeaLink appoints new General Manager Marketing ·

SeaLink appoints new General Manager Marketing

SeaLink Travel Group has appointed marketing and communications specialist Phillip Boyle as its new General Manager Marketing.

Mr Boyle brings almost 25 years of marketing and communications experience in both the private and public sectors across Australia and in the United Kingdom.

Most recently as Managing Director of Nation Creative, Mr Boyle worked with various tourism clients including the South Australian Tourism Commission, Adelaide Airport, VisitCanberra, and Adelaide Casino/Sky City.

Mr Boyle will provide national leadership and integration for SeaLink’s brand and marketing strategies across the company’s diverse portfolio of travel and tourism offerings in South Australia, Queensland, New South Wales, Western Australia, Tasmania and the Northern Territory.

He will work closely with the senior management and marketing teams across Australia to ensure SeaLink’s value proposition is effectively shared with new and existing customers and help to identify and realise growth opportunities.

SeaLink’s Chief Executive Officer, Mr Jeff Ellison, said Mr Boyle’s appointment would provide a valuable contribution to the Group and drive the cross selling of the many group products and services.

“His marketing experience and strategic leadership will be a valuable asset to SeaLink as we continue to develop and grow,” Mr Ellison said.

Mr Boyle said “It’s a very exciting time to be joining the SeaLink Travel Group and I  look forward to working with the team to contribute to our ongoing success by delivering an exceptional travel experience to all our customers.”

Mr Boyle will be based in SeaLink’s corporate office in Adelaide and report to Donna Gauci as Chief Operating Officer.

For enquiries contact: Brooke Tolar, SeaLink Travel Group, 0411 553 246, brooke.tolar@sealink.com.au

About SeaLink Travel Group

SeaLink Travel Group is one of Australia’s most dynamic travel companies, bringing the nation’s best tourism and transport experiences to the world. With more than 1,600 passionate staff across the country, we deliver fantastic services to more than eight million customers annually.

With a vessel fleet of 80 and a coach fleet of 62 vehicles, our Adelaide-based company has undergone a remarkable period of growth, emerging as a significant player on the national tourism and transport scene.At SeaLink, we believe travel is about connecting people, sharing experiences and creating brilliant memories.  Our operations extend across New South Wales, Queensland, the Northern Territory, Western Australia, South Australia and Tasmania, including:

 Cruises, ferry and charter services on Sydney Harbour, Swan River and on the Murray River

 Passenger, vehicle and freight ferry services from Kangaroo Island to the South Australian mainland, North Stradbroke Island and Southern Moreton Bay Islands to south-east Queensland and from Bruny Island to the Tasmanian mainland

 Resort accommodation, restaurants, touring and ferry services on Fraser Island, Queensland

 Day tours, extended touring and charter operations on Kangaroo Island and on the South Australia mainland

 Passenger ferry services in Townsville, Darwin and Perth

 Lunch and dinner cruises on the Swan River and on Sydney Harbour

 Ferry and barging services in south-east Queensland and Gladstone

 Exclusive 4WD foreign language adventure-based tours

 Retail travel agencies in Adelaide and Townsville Tour wholesaling to the travel trade

 Adventure, accommodation and bistro at Vivonne Bay, Kangaroo IslandSeaLink successfully listed on the Australian Securities Exchange in October 2013 (ASX:SLK).

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