RCL Establishes New Structure To Bolster Three Brands
Additional support for Royal, Celebrity and Azamara ahead of big 2020 for each brand
RCL has announced changes to its local operations to strengthen Royal Caribbean, Celebrity Cruises and Azamara within the Australian and New Zealand markets.
A new trade sales structure will see the creation of dedicated single brand teams to better support trade partners and take advantage of opportunities within the region’s growing cruise sector.
Local Managing Director of RCL, Gavin Smith will continue to lead Royal Caribbean, building on existing popularity with the most innovative ships in Australian waters.
Susan Bonner will oversee the search for a Managing Director for Celebrity Cruises in Australia and New Zealand, and will establish a team dedicated to bringing modern luxury to local cruise travellers.
Azamara will also be bolstered with new local sales resources and international support to connect Australian and New Zealand guests with the brand’s incredible range of destination-focused land and sea experiences.
Gavin said, “Our three brands (Royal Caribbean, Celebrity Cruises and Azamara) will grow their sales teams, strengthening our trade relationships and offering more opportunities for store visits and sales support.
Gavin added, “We are excited about the year ahead for each brand – the next 12 months alone will see the arrival of Celebrity Apex, expansion of our 1,700 land programmes for Azamara, and the launch of Odyssey of the Seas for Royal Caribbean, bringing guests more great opportunities for memory-making at sea.”
Source: Read Full Article