Korean Air and Delta Air Lines Launch Joint Advertisement Campaign
To commemorate the 1st anniversary of the partnership between Korean Air and Delta Air Lines, both airlines have unveiled a joint advertisement campaign, “Greater One”, that runs until July. The new advert introduces various customer benefits offered by the two major airlines representing Korea and the U.S. respectively.
The campaign consists of two short videos, one about the airlines’ routes and one about the comprehensive benefits of both companies. The video about the airlines’ network introduces the newly launched Boston and Minneapolis routes. In the comprehensive version, more flight options, convenient airport transfer, and improved air mileage accrual are covered.
Since the joint venture agreement, Korean Air and Delta have expanded their network and provided various scheduled options for customers, connecting more than 290 cities in the Americas and over 80 cities in Asia. The successful cooperation between the airlines provides seamless service with enhanced benefits.
The co-produced campaign will be shown on digital media and outdoor billboards at major locations in Seoul, to increase customer awareness of the joint venture and its benefits.
About the Korean Air and Delta Joint Venture
Since the joint venture partnership officially began on May 1, 2018, the airlines are expanding codeshare flying and enhancing connectivity between the U.S. and Asia: giving customers more choice for seamless travel. Both airlines also have improved their loyalty programs’ reciprocal benefits, including the ability to earn more miles on both programs and redeem them on the expanded network.
About Korean Air
Korean Air, established in 1969, is one of the world’s top 20 airlines carrying more than 26 million passengers in 2018. The airline operates over 460 flights per day to 124 cities in 44 countries on five continents; it has a modern fleet of 167 aircraft and employs over 20,000 professional employees. Korean Air’s core business includes passenger, cargo, aerospace, catering and in-flight sales. The airline’s main hub is at the Incheon (ICN) International Airport Terminal 2 which opened in 2018.
Korean Air is a founding member of the SkyTeam airline alliance, which together with its 19 members annually welcomes 630 million passengers worldwide, on more than 14,500 daily flights, covering 1,150 destinations in 175 countries. The airline launched a joint venture partnership with Delta Air Lines in the trans-Pacific market in May 2018.
In 2019 Korean Air celebrates its 50th anniversary. With a vision to be a respected leader in the world airline community, Korean Air is dedicated to providing excellence in flight.
More on Korean Air’s programs, routes, frequencies and partners is available at koreanair.com, facebook.com/KoreanAir, instagram.com/KoreanAirworld/, and [email protected]_KE.
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