Why Australia is Attracting Record Tourism Arrivals ·

Why Australia is Attracting Record Tourism Arrivals

Tourism Australia has just released its latest statistics for tourism for the year to the end of March 2018. For the inbound tourism industry the news is very positive. For the year ending March While the growth of tourism is pleasing in its own right, the figures demonstrate that Australia’s inbound tourism growth is tracking well ahead of the global average growth of about 6%. The growth in Australian inbound tourism has been largely driven by leisure and VFR tourism but all sectors of Australian tourism are beneficiaries.

Some important features of this growth are the strong growth from key source markets including China, Hong Kong, South Korea, Taiwan, the USA and Canada. It was notable to see very strong growth from Latin America which is a significant emerging source market for Australia. India and South Asia also continued to grow strongly. By contrast the growth of tourism numbers from Europe and the UK was relatively sluggish.

There are a number of factors which have spurred the impressive growth of tourism to Australia over the past year:

The success of recent campaigns including the Crocodile Dundee promotion in the USA are indications that the good news of growth for Australia tourism is likely to be maintained throughout 2018.


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