WHY IT RATES: Virgin Voyages’ Miami terminal will have a significant positive economic impact on its surrounding region and solidifies a vital homeport for the company as it continues to grow.—Mia Taylor, TravelPulse Senior Writer.
Virgin Group Founder Sir Richard Branson and Virgin Voyages President and CEO Tom McAlpin were joined today by Miami-Dade County Mayor Carlos A. Gimenez, chairwoman of the Miami-Dade County Economic Development and Tourism Committee Rebeca Sosa and other local government officials to announce plans to build a new cruise terminal for Virgin Voyages.
With this new terminal and a long-term commitment to PortMiami, Virgin Voyages also announced that its first ship, the Scarlet Lady, will continue to sail to the Caribbean from Miami throughout 2021. The company’s second ship will sail from Miami during the fall/winter cruise season of 2021/22.
Sir Richard Branson also proudly announced that bookings for Virgin Voyages’ inaugural season will open for sale on February 14 for the general public and February 5 for those currently holding pre-sale deposits.
The new Virgin Voyages Terminal will be located on the northwest side of the port. Pending the Board of County Commission’s approval of the MOU for construction of a new cruise facility; along with the subsequent berthing agreement, this project will start next year and is slated for completion by November 2021, the beginning of the year’s cruise season.
This new terminal will have a significant positive economic impact on the entire region and solidifies a vital homeport for Virgin Voyages as the company continues to grow.
“Miami is an incredible city and one of my favorite places to work and play,” said Branson. “From our headquarters for Hotels, Voyages and now Trains USA, South Florida has quickly become another home for Virgin brands in the leisure travel sector.”
“South Florida is our home, and with our fleet now growing to four ships, we’re humbled and thankful to soon have a gorgeous new terminal overlooking the Miami skyline, an incredible view that will set the stage for the alluring journey that we will take our sailors on,” said McAlpin.
The new 100,000 square foot terminal will be a palm grove inspired design concept developed by the Miami-based designers from Arquitectonica. This new concept encompasses a design that builds on Virgin Voyages’ design ethos of the Modern Romance of Sailing, a thoroughly new take on the formal grandeur and opulence of the ocean liner heyday that heroes ocean views with a thoughtful root in history and tradition.
The palm grove design is inspired by Miami Beach’s iconic palm trees and the island’s historical origins as an area intended for harvesting coconuts. The terminal’s rooftop is designed to resemble a palm tree grove with rooftop pockets that allow natural light to flow into the building by day, and up lighting by night that will light up the company’s iconic Virgin Voyages red logo and allow the facility to shine bright, mirroring the city’s skyline.
The two-story storm-proof glass facility will be replete with lush landscaping giving the terminal a plaza-like feel with designated areas for drop-offs of VIP’s, ride-sharing and provisioning, designed to provide a seamless shore to ship experience.
“It’s gratifying to see Virgin Voyages expand its presence in Miami-Dade County,” said Miami-Dade County Mayor Carlos A. Gimenez. “By constructing a new cruise terminal at PortMiami, Virgin Voyages is signaling its confidence in our thriving community, which is not only the Cruise Capital of the World but also the Gateway to the Americas.”
As a part of Virgin Voyages’ sustainability efforts, the new Virgin Voyages PortMiami Terminal is targeting a LEED Gold Certification from the U.S. Green Building Council.
Virgin Voyages is committed to creating an epic sea change for all by playing a significant part in securing a healthy future for the ocean and having a positive impact on the communities and ports it visits.
Working hand-in-hand with Ocean Unite and Sir Richard Branson, Virgin Voyages is sponsoring Sir Richard Branson and Fabien Cousteau’s Aquatica submarine dive to Belize’s Blue Hole, part of a UNESCO World Heritage site, on December 2.
Virgin Voyages intends to support ocean research and conservation projects like the Blue Hole Expedition in an effort to raise awareness and gain insight into the issues facing the ocean today. The company aims for these efforts to help guide them in making better business decisions for its oceans and port communities.
SOURCE: Virgin Voyages press release
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