Silversea Cruises promotes Muckermann

Silversea Cruises has promoted Barbara Muckermann to chief commercial officer. 

Muckermann, who most recently served as the line’s chief marketing officer, will oversee all aspects of guest relations; sales and marketing; revenue management; strategic communications; and brand recognition, Silversea said.

“Barbara’s unparalleled experience and extensive knowledge of the luxury travel industry, paired with her intimate understanding of guests’ and travel advisors’ needs, make her the perfect leader to drive the profitable growth of Silversea Cruises globally,” said Jason Liberty, CFO of Royal Caribbean Group, Silversea’s parent company.

Muckermann has spearheaded numerous marketing campaigns and strategic partnerships, including Silversea’s ongoing collaboration with photographer Steve McCurry and the Sea and Land Taste (S.A.L.T.) culinary program. 

She first joined Silversea’s marketing team in October 2001 and returned in 2016 after stints with multiple cruise brands, including Norwegian Cruise Line and MSC Cruises, as well as CLIA, starting in 2005. 

Source: Read Full Article