MSC Cruises, Miami’s Super Bowl Host Committee and 54 NFL
players have partnered to raise awareness about the need to protect and
preserve coral reefs.
The MSC Foundation, a private nonprofit wing of MSC Group,
launched the #SuperCoralPlay
along with the pro football players, including Arizona Cardinals wide receiver
Larry Fitzgerald, Cleveland Browns wide receiver Jarvis Landry and retired NFL
quarterback Mark Sanchez.
At a Miami event, MSC Cruises USA chairman Rick Sasso said
that “we all need to do more” to protect the environment.
“The #SuperCoralPlay is the perfect way to create a change
and engage as many people as possible,” he said.
As part of the campaign, MSC’s recently opened private
island in the Bahamas, Ocean Cay MSC Marine Reserve, will become a center for
applied research on super coral, a hardy coral species that can withstand high
The project will bring together experts in marine biology
and coral conservation from the University of Miami and Nova Southeastern University,
among other partners, to have students and faculty do marine restoration
research and activities around Ocean Cay. Graduate students from the universities
will live on the island for a semester as they participate in the research as
part of a fellowship.
The campaign coincides with this year’s Super Bowl being
held in Miami and includes a music video featuring the NFL players on MSC’s
private island, highlighting the issues facing coral and the steps individuals
and businesses can take to help.
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