Ever wanted to feel like a model? Now’s your chance.
Supermodel-turned-entrepreneur Tyra Banks is bringing a taste of the modeling world to the masses with a new “first-of-its-kind experiential attraction” called “Modelland.”
According to a press release on her website, “Modelland will intersect a fantasy version of the modeling world with state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events.”
The attraction is set to open in late 2019 at Macerich’s Santa Monica Place, an open-air shopping, dining and entertainment destination.
In the press release, Banks said this is her biggest venture yet, taking 10 years to pull together.
“Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun,” she said. “I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.”
Though Modelland is a flagship, permanent destination, Banks plans to expand worldwide.
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